If the first thing on internet is a good looking website then second is to improve seo rankings and results appear on first page in search engines. It is SEO and digital marketing which makes website useful and it is important part of organization and they apply various techniques to come results on first page. Digital marketing professionals apply some strategy to improve SEO rankings.
A lot of process and steps involved to improve SEO ranking and after 2 weeks website starts to improve if SEO professionals follow best practices. always remember follow white Hat SEO practice to organically grow your website’s SEO ranking. White Hat SEO follow search engine’s guidelines and doesn’t involve in any deception. It confirm that the content which indexed by search engine is the same content which user see.
Other way is Black Hat SEO practice, it give results faster by mislead search engines. At the time it works and improve but later it affect website seo badly.
There are lot of activities in SEO and digital marketing, so SEO companies offers packages to their customers. SEO Packages are designed based on budget and requirement. EFB Technology offers some predefined affordable packages which are designed based on business and requirement.
Why pay for the service which is not required. Yes good question. We understand and this is reason we provide custom package also. Let’s discuss and let know the requirement, we will provide you custom package for the particulars.
SEO Strategy to improve seo rankings
Basically SEO is divided into 2 types, on page and off page. Both are required if you are using website.
On-page SEO is the practice of optimizing content and HTML source of individual web pages in order to rank higher and get relevant traffic in search engines.
as opposed to off-page SEO which refers to links and other external signals.
OnPage SEO Guideline
You can improve your ranking by optimize meta tags. In Onpage SEO we optimize meta tags e.g. title, description etc. You can use Yoast SEO plugin or Rank Math plugin. It is good tool and provide you suggestions and score of pages. Based on the tool suggestions you can optimize your page. Here are some important guideline of page which will help in onpage optimization to improve seo rankings.
- The ideal length of meta are below. Applying it in your webpage is best practice.
Title – 60 characters.
URI – 75 characters.
Description -160 characters.
- Set some keyword and focus whole page content on that keyword.
- Key would be available in title, description and url
- Try to put keyword in beginning of content (First line)
- Content length would be minimum 600 words.
- Keyword would be use in content smartly. I would repeat in ratio of page content. This is knows as keyword density.
- Image would be use in content with alt tags
- Always create links in content. Link is very important in SEO. Create some internal and external link in content.
- Try to make page title some attractive. Power words, positive or negative sentiments, use of numbers can help.
- Try to use rich media videos or images to describe visitors in more attractive way.
OffPage SEO Strategies
To increase organic traffic to your website and improve seo rankings, you’ll need to apply some really effective off-page SEO practices. Here are some useful techniques to drive more traffic on website
As per professionals all over the world and even Google also suggest that link building is the most popular and best marketing technique. Content is king and there is big impact of content in SEO. There are 3 types of links available.
1. Natural links – These are links on your content to other related pages of website.
2. link build – These are your website links added on other by manually.
3. Self created – When you post comments on other sites then a link generate of your profile.
Social Media Marketing
Social media shares and likes are the good tricks and work amazing. They make your business grow and spread. You will get new and relevant subscribers and leads if sharing relevant, fresh, and engaging content with your community on social media.
RSS (RDF Site Summary or Really Simple Syndication) is a web feed that allows users and applications to access updates to websites. This is an online file with details about published content of a site
Give comments on various blog over internet is good practice. Your comments would be relevant and follow whit hat techniques. Give your view, solution on the topic and get attention from people.
Forums posting is a part of off-page activities. It is great place to promote your website to improve seo rankings of your website. There are various platforms available like Quora, Reddit, Yahoo Answers, eHow which provide lot of information and answers of questons.