The current trend of market is e-commerce business. Mostly people trying to setup their e-commerce business.
A good e-commerce system help streamlining the production and service delivery process.
At EFB technology we work in various areas of E-commerce business and create new ideas and implementation to help our customers online business. Our aim is to simplify sales and marketing so that sales people can complete sales online, saving time, increasing revenue and enhancing productivity.
Most of the time e-commerce business has profit. Few things are very important before start the business. First about product or service for which we are going to sale online. Other important thing is choose that are we going to sale on market place or separate using custom website. Mobile is a new trend now a days and using widely over the world for online shopping. If we check online surveys we see shopping platform would be better for mobile experience.
Email campaigns are most important part for running a successful e-commerce business.
Subscribers play an important role and for companies try to increase this list from online business. Understand the shopping pattern and need of customers helps to increase sales.
Emails need more focus and would send regularly. These emails can be related to information about new product, abandoned cart, promotion, offer on product or service, special offer to particular receiver, many times this technique mostly works.
Good customer service play a big role. pre sale and after sale both services are required to make happy customer and improve the customer experience. Anytime when it customer need support, be instantly available to your buyers and help them for their questions. These help can be pre sale and after sale both where user can need help to choose perfect product or service based on their requirements or any upgrade downgrade in service after sale because it doesn’t fit in current requirement. Chatbots is a good option and help a lot to choose customer actual thing based on requirements and increase user engagement. By this way you can keep customers satisfied with their shopping experience.
Buyers have very limited time to decide where should buy the product because there is too much competitor. So it is important that when buyers come to the site things would look trustworthy. Good numbers of like and comments by users, reviews on products force buyer to make sale on your platform. Thus engagement on social media is another important factor and reviews are sole for successful run.
Abandoned carts means user added some product into cart to purchase but didn’t complete the process and payment. There can be several reasons for this like user faced issue in checkout process due to complexity and user didn’t easily understood how to make payment. Other reason can be security related, user has doubt that payment will not complete and will face unnecessary follow up for returning amount back.
As a site owner this is responsibility to understand issue of customers and reason of left checkout in middle. This is possible by communication with them. So communicate with them via phone or email. Resolve there issues and convert into sale.
This area need some extra research. The check out process on your website would be as much simpler as can. For example if you are selling digital product, it’s not necessary to capture address, phone number, etc. Shipping address is also not required in many cases. In case of digital products, newsletter checkboxes helps to increase more sales.
If you have single product website then cart is not necessary and user would go for direct checkout.
This known as exit popup. If user visited the product, checked features and then leaving, at that time if a popup comes and give some extra offer, then there are more chances that user will give time to read the offer and if he or she think this offer has profit it can be converted into sale.